From Gujarat to India: Citizen Solar’s Growth Story and Role of Brand Advocacy

The renewed visual identity connects us more closely to the lives of the people we serve. It symbolises our belief that clean energy should not feel distant or technical, but real, relatable, and part of everyday living.

November 27, 2025. By News Bureau

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Citizen Solar’s journey began in the heart of Gujarat, powered by a simple yet ambitious goal: to make high-quality solar energy solutions accessible to every Indian household and business. Over the years, our dedication to innovation, performance, and sustainability has transformed us from a regional player into one of India’s most trusted names in solar manufacturing. Today, as we take another meaningful step in our journey, I’m proud to share the story of our evolution, marked by the unveiling of our new brand identity and our partnership with the talented actor Pratik Gandhi as our brand ambassador.

A New Identity for a New Era

Our new brand identity, featuring a lighter, brighter logo, reflects the energy and optimism that drive Citizen Solar. It’s more than a design refresh; it’s a statement of purpose. The renewed visual identity connects us more closely to the lives of the people we serve. It symbolises our belief that clean energy should not feel distant or technical, but real, relatable, and part of everyday living.

This change is not about glamour; it’s about trust. Citizen Solar has consistently delivered high-quality solar modules and turnkey solutions across India, helping families, industries, and institutions embrace clean energy with confidence. Our new look represents that same reliability infused with a fresh perspective, one that sees solar energy not as an alternative, but as the way forward.

Why Pratik Gandhi?

When we began looking for someone to represent Citizen Solar, Pratik Gandhi emerged as the natural choice. His personal story resonates deeply with our values. From his early days in Gujarati theatre to becoming a nationally recognised actor through Scam 1992, Pratik’s journey embodies patience, discipline, and grounded growth, the very qualities that have shaped Citizen Solar’s own path. What makes Pratik truly special is his authenticity. He is relatable, humble, and connects with people across backgrounds. For us, he isn’t just a face for our brand; he is a reflection of our ethos.

The Power of Brand Advocacy

In a time when India’s renewable energy sector is growing rapidly, awareness and trust are key. While the government’s support has propelled the industry forward, many households and small businesses still see solar energy as complex or out of reach. Bridging that perception gap requires more than technology; it requires human connection.

This is where Pratik’s association will make a real impact. His ability to communicate authentically and connect emotionally will help make solar energy feel personal and practical. For many families in cities and smaller towns alike, he will help turn the idea of solar power from a distant concept into something familiar and desirable, a natural part of daily life.

A Shared Mission

As Pratik himself shared, “Sustainability isn’t optional anymore. What I liked about Citizen Solar is that their approach isn’t only about big numbers or large projects. It’s also about making clean energy accessible to families and small businesses.”

That sentiment perfectly captures what we, at Citizen Solar, stand for. Our mission goes beyond delivering solar panels; it’s about inspiring a shift in how people think about energy. We want to empower individuals and communities to take control of their energy future, responsibly, sustainably, and confidently.

Looking Ahead

From our roots in Gujarat to our presence across India, Citizen Solar’s growth reflects not just business expansion but a growing belief in renewable energy as a force for good. As we enter this new phase, our partnership with Pratik Gandhi and our refreshed identity symbolise a shared vision: to bring solar closer to people’s hearts and homes.

- T.S. Jain, Managing Director of Citizen Solar