EV Product Line: Designing and Manufacturing Advanced Auto Components Tailored to the Growing EV Sector

Recognising India's EV goals and the growing market potential with strong government support, manufacturers are focussing on developing a specialised EV product line that incorporates emerging technologies within the smart mobility sector.

February 20, 2025. By News Bureau

Tags:

articles

EV Product Line

Auto Component Sector in India

TVS Sensing Solutions

Growing EV Sector

Manufacturing advanced auto components

Electric Vehicles

Sustainability

EV Product Design

Sustainable transportation

Balaji Venkataraman

India's auto component sector plays an important role in the country's growth by improving its global position and encouraging innovation. At the same time, the EV segment has been growing steadily. Manufacturing advanced auto components for electric vehicles requires a focus on innovation, efficiency and sustainability.

As electric vehicles continue to gain momentum, developing components like smart sensors, electric motors and advanced driver-assistance systems (ADAS) becomes crucial to meet specific requirements of EVs. These components must ensure optimal energy capability, safety and durability while contributing to the reduction of environmental impact. This growth is supported by efforts in R&D, collaborations, localisation and government initiatives.

As the industry continues to evolve, the focus is gradually shifting from traditional vehicles to electric vehicles, ADAS and data-enabled services. This transition marks a significant change in how the industry operates and paves the way for more efficient and sustainable solutions. The growing adoption of electric and digital technologies is driving innovation across the sector and creates fresh opportunities for development. These changes are transforming mobility while strengthening the foundation for long-term growth in the EV segment.

Advancing EV Product Design through R&D
With global mobility trends shifting towards electric and software-based vehicles, R&D is driving the evolution of EV product design with India playing a pivotal role in this transformation. Our strong capabilities in application engineering and manufacturing excellence are attracting global auto giants, many of whom are expanding their research and development operations here. By leveraging India’s skilled workforce and advanced technical infrastructure, these companies are developing innovative products that address the challenges of the evolving automotive landscape. This includes the accelerated adoption of EVs, the development of autonomous driving technologies and the overall drive for sustainability in transportation.

In-depth research, market analysis and performance requirements are essential in determining the design and manufacturing process. As EV tech progresses, new materials and manufacturing techniques are integrated to optimise performance and safety. It involves integrating cutting-edge technologies such as smart sensors and high-performance batteries to improve energy consumption and extend vehicle range. The design process also prioritises reliability ensuring components can withstand the unique demands of electric drivetrains and high-voltage systems. Testing and validation of EV components are more intricate compared to traditional automotive parts with specialised protocols such as battery performance and endurance tests being unique to EV manufacturing. These innovations are reshaping vehicle productivity by integrating advanced materials and smart features to ultimately enhance performance and safety.

Research and development plays an important role in driving the transition to a more efficient EV industry while continuously refining manufacturing processes. R&D efforts focus on designing and manufacturing advanced auto components that are significant for enhancing the overall performance, durability and efficiency of electric vehicles. Technology advancement ensures that product development processes integrate efficient resource management and life cycle assessment to minimise environmental impact. This approach contributes to a cleaner, greener future for mobility, supporting the shift toward more sustainable transportation solutions.

Accelerating EV Growth with Cutting-Edge Product Lines
Recognising India's EV goals and the growing market potential with strong government support, manufacturers are focussing on developing a specialised EV product line that incorporates emerging technologies within the smart mobility sector. The focus remains on building an integrated ecosystem that emphasises environmental sustainability, promotes collaboration and offers solutions customised to meet customer needs.

Few of the essential auto components include sensors, electric motors, power electronics, inverters, onboard chargers, thermal management systems, ADAS and Acoustic Vehicle Alert Systems. Together these components ensure superior functionality, efficiency and reliability to meet the growing demands of the EV market. The diverse product portfolio made for this industry is designed to meet the specific demands of modern mobility solutions. For example - it includes a range of advanced electric sensors such as Tire Pressure Monitoring Sensors which ensure optimal tire performance and safety and Integrated Sensors that provide critical data for various vehicle functions. Another example is electric motors which deliver efficient and reliable power to the vehicles while delivering high performance and supporting the advancement of energy-efficient transportation systems.

Thorough testing of these auto components is performed to ensure their reliability, durability and minimal maintenance requirements. This rigorous testing process involves evaluating performance under various conditions to ensure these auto components can withstand the demands of electric vehicles. By ensuring high-quality standards, the testing enhances the longevity of the components, reduces the likelihood of failures and improves the overall safety of electric vehicles.

The Future of Mobility in EVs
The future of mobility is inching faster towards electric and digital solutions. The evolution of India’s auto component sector mainly within the electric vehicle space is crucial to drive the country’s position as a key player in the global mobility progress. EVs continue to gain momentum, increasing the need for advanced and sustainable components. R&D plays a crucial role in this transformation shaping the design and development of innovative solutions that ensure optimal performance and environmental responsibility. By focusing on integrating emerging technologies and facilitating collaboration, manufacturers are building a robust ecosystem that supports the sustainable growth of the EV sector.

The growing popularity of EVs and hybrid vehicles demands significant investments in innovative research to improve energy storage systems, electric motors, integrated sensor and vehicle charging infrastructure. With rising automation, the demand for tech skills in areas such as robotics, cognitive solutions and the Internet of Things (IoT) continues to rise. Manufacturers are focusing their technological efforts on developing advanced EV components integrated with smart solutions and connectivity features. However, the broader adoption of EVs still faces challenges, including high costs, limited range and inadequate charging infrastructure. Building a seamless smart mobility ecosystem requires a strong focus on environmental sustainability and fostering collaborative partnerships. Overcoming challenges such as technological advancements and infrastructure development is essential for achieving broader integration and ensuring a more sustainable and efficient future in mobility.

- Dr. Balaji Venkataraman, President, TVS Sensing Solutions