Tata Power launches ‘Be Green’; pledges support to Nepal via appeal to Mumbai Consumers
Consumers are being motivated to opt for e-bills & the savings will be donated for cause
May 18, 2015. By Moulin
Tata Power has launched its ‘Be Green’ initiative under the aegis of Greenolution to unify consumers in the green movement. The initiative will also motivate them to associate with and contribute to ensuring a greener and sustainable planet in a more integrated fashion. The Company has always set a standard in adopting sustainable practices in its business by using innovative technology, providing customers access to energy-efficient processes, increasing green generation capacity and partnering with institutions of scientific learning.
‘Be Green’ initiative has been kick-started with a unique initiative of ‘Pledging support to Nepal’, whereby consumers are being motivated to opt for e-bills and the savings will be donated for the cause. A single consumer opting for e-bill results in a saving of Rs.10 per (approximately) month, this amount will be donated to the larger cause of providing relief to the people of Nepal. The current consumer base already registered for e-bill and newly registered consumers to register for e-bills where each registration will result in a saving of Rs 10. These 10 rupees saved by the Company on behalf of its consumers will be accumulated over a period of 6 months and would be donated to the larger cause of providing relief to the people of Nepal. The Company already has 15,000 customers registered to receive e-bills and is motivating more and more consumers to sign up to go green.
‘Be Green’, follows the mantra that green is the only way to evolve and has set new benchmarks by caring for the planet and its future. Tata Power aims to utilise customer touch points such as social media, emailers, CRCs, Bills, etc to promote and create awareness, thus creating a collaborative and participative environment.
The key programmes mentioned below will be run under ‘Be Green’ for all customer campaigns and initiatives which follow a holistic approach towards energy and resource conservation:
Energy Efficiency Programs (DSM Programmes): One of its kind programme which promotes the judicious, optimum and environmentally sound utilisation of energy
Carbon Footprint Mapping: Calculation of the amount of carbon dioxide (greenhouse gas) that is emitted into the atmosphere as a result of someone’s daily activities
- E-billing & other e-initiatives
- Promoting Electronic Payments like Electronic Clearance Service (ECS) etc.
- Sapling Distribution to consumers on World Environment Day
- Energy conservation and efficiency initiatives for consumers
- Energy Conservation Awards to consumers during Consumer Meets
Speaking on the initiative, Mr. Anil Sardana, Managing Director and CEO, Tata Power stated, “We, at Tata Power are aligned to the vision of our founder Mr. Jamshetji Tata and believe that sustainable growth and development are imperative in a developing economy such as India. Powered by Greenolution, the nature of the ‘Be Green’ initiative is both collaborative and participative where Greenolution is simply a way of life and individuals pledge to ensure a greener and sustainable planet. We urge our consumers to register for e-bills as each registration is valuable and will only aid our commitment to help those in need in Nepal. All our existing and future sustainability programs or initiatives for consumers will be under the brand name of ‘‘Be Green’ - Powered by Greenolution’. We aspire that these actions will contribute to building a better tomorrow, and enable the future generations to live in a greener world.”
please contact: contact@energetica-india.net.