Delta Named as a Best Taiwan Global Brand for the 7th Consecutive Year

Delta Electronics, Inc., (later referred also as “Delta” and “the company”), a global leader in power and thermal management solutions, announced it has been included in the prestigious Best Taiwan Global Brands survey as one of the top 20 Taiwanese global brands for the 7th consecutive year. With a brand value of USD $250 million in 2017 and an increase of 11% year-on-year, Delta delivers one of the highest growth rates in brand value and becomes the only Taiwanese brand to attain a double-digit growth rate in its value for the 5th consecutive year.

Ms. Shan-Shan Guo, Delta’s chief brand officer, remarked, “ 2017 is a key milestone for Delta’s brand transformation. To respond to the rapid changes in the global marketplace, we adjusted Delta’s organizational structure to focus on three main business categories: Power Electronics, Automation, and Infrastructure. We believe our comprehensive product portfolio will enhance our strength and agility to provide high-efficiency energy-saving solutions to our global customers. This also makes our brand communication more focused to achieve further synergies.” This November, Ms. Shan-Shan Guo was invited by ICLEI (Local Governments for Sustainability) for a speech in its side event during the COP23 UN Climate Change Conference. During the event, which was overflowed with dozens of decision makers and climate experts, Delta shared its endeavors and accomplishments in nurturing green buildings and low-carbon mobility to not only let international audience witness Taiwanese companies' experiences in sustainability but also to elaborate but also to elaborate on the contribution of Delta’s brand and technology.

Delta commonly invests 6-7% of its annual revenues into research & development (R&D) to facilitate the growth of new technologies and of its solutions business. In addition to integrating software and hardware, Delta also leverages its knowledge in different industries to provide solutions for pioneering areas such as smart manufacturing and micro grids. Delta also strengthened its position and product offerings in building automation and surveillance through the acquisition of Delta Controls and LOYTEC last year, and VIVOTEK, a leading company in security surveillance, this year.

Delta’s business development is closely aligned with its CSR best practices. Delta provides innovative and energy-efficient solutions while proactively participating in international sustainable development events and activities. During the COP21 2015 UN Climate Change Conference, Delta organized a series of side events and shared its green building experience through the "Delta Green Building Exhibition" held at the Grand Palais in Paris. The company subsequently replicated this exhibition in Beijing, Taipei, and Kaohsiung. These exhibitions received more than 150,000 visitors in total, including prominent government officials, business leaders and decision makers. This year, as the 11th participation at COP UN Climate Change Conferences, Delta was invited by ICLEI to share its views in ICLEI’s side event.

The “Best Taiwan Global Brands” survey is organized by the Industrial Development Bureau and is executed by brand consultancy firm Interbrand to determine the value of the top global brand s from Taiwan. Being included into this distinguished ranking for 7 consecutive years not only proves Delta’s commitment to its corporate mission but also the cohesive nature of corporate development and brand strategy.

Business | News published on 24/11/2017 by Moulin

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